The Opportunity:

AdventHealth empowers people to take control of their health through partnerships that champion wellness. By teaming up with the Tampa Bay Lightning, the Buccaneers, and local professional adaptive sports heroes like the Strong Dogs, AdventHealth taps into a powerful, diverse, global fanbase—delivering a message where all athletic achievements are celebrated.

The How:

In a year marked by groundbreaking moments in sports—from national championship wins to the Buccaneers hiring female coaches—we crafted broadcast advertising that highlighted AdventHealth’s inclusive brand values.

The Partners:
Chief Creative Officer - Matt Boswell
Chief Strategy Officer - Scott Gattis
Associate Creative Director - Glenn Horn
Senior Art Director - Doyle
Senior Director of Brand Strategy - Katy Parsons
Brand Manager - Brad Larino
Project Managers - Zuraya Long & Lisa Barringer

The Love:
Recognized by the Hermes and Telly Awards