DTCC

The Opportunity:

For 50 years, DTCC has been at the forefront of tackling the financial market's most complex challenges. As the organization reached this milestone, it was the perfect moment to refresh the brand and reaffirm DTCC’s pivotal role in shaping the future of the financial industry.

The How:

Financial Markets. Forward.™ is more than a tagline—it’s a call to action. With a revitalized design system, a corporate values framework, and updated verbal and visual identities, we built a bold new brand that unites company culture with global client solutions. This amplified platform empowers DTCC to lead the way for the next 50 years and beyond.

The Partners:
Chief Creative Officer - Matt Boswell
Senior Director of Brand Strategy - Hunter Taylor
Creative Director - Charlie Militello
Associate Creative Director - Janel Ganceña
Senior Designer - Sydney Dworsky
Brand Manager - Olivia Taffe
Project Managers - Zuraya Long & Lisa Barringer