The Opportunity:

Summer should be filled with joy, not hunger. Yet for too many children in our community, the end of the school year means the loss of reliable meals, leaving tens of thousands without access to breakfast and lunch. Feeding Tampa Bay is committed to nourishing kids year-round, and called on the community to step up and help bridge this critical gap.

The How:

This integrated campaign came to life across :06, :15, and :30 video spots, radio, digital banners, print ads, and a feature article—all designed to capture attention and raise awareness. By offering engaging content like simple summer recipes on a custom landing page, we nurtured deeper connections with our audience, fostering lasting brand affinity through helpful, relatable experiences.

The Partners:
Chief Creative Officer - Matt Boswell
Senior Art Director - Doyle
Senior Director of Brand Strategy - Katy Parsons
Brand Manager - Lauren Buhrman
Project Managers - Zuraya Long & Lisa Barringer

The Love:
Received a Platinum Hermes Award