Florida Cancer Specialists

The Opportunity:

Building the Every Step of the Way brand platform meant creating an approachable, easy-to-navigate guide for patients through the complex cancer journey. This multi-channel campaign opened the door to the 'Diagnosis' phase, offering a clear, compassionate introduction to what patients can expect as they begin treatment.

The How:

We crafted a deeply empathetic approach, speaking directly to female heads of households who make crucial healthcare decisions. The creative was designed to resonate with their unique values, offering reassurance, trust, and support in messages.

The Partners:
Chief Creative Officer - Matt Boswell
Chief Strategy Officer - Scott Gattis
Associate Creative Director - Glenn Horn
Senior Art Director - Patt Floyd
Senior Brand Manager - Sam Preston
Project Managers - Zuraya Long & Lisa Barringer

The Love: Recognized by both the Hermes & Telly Awards