The Crisis Center of Tampa Bay

The Opportunity:

After two hurricanes razed and flooded Tampa Bay, families, businesses, and entire communities were suffering. All the hard work we had created with our clients seemingly had vanished. Broken vinyl and digital billboards were still standing but were wiped clean. Then, we had an ingenious idea.

The How:

Partnering with our vendors at Outfront Media, in a matter of days we turned a medium’s weakness into inspiring beacons of hope and support. Through a compelling message and visual execution, this campaign increased call volumes by 25% and helped our neighbors get the critical care they needed.

The Partners:
Creative Director - Charlie Militello
Senior Director of Brand Strategy - Katy Parsons
Brand Manager - Shelby Weininger
Project Managers - Zuraya Long & Gustavo Ortega

The Love: Featured on as Editor’s Pick in Creativity on AdAge